Saudi Red Sea Authority

More Than a Sea Campaign

I developed the “More Than a Sea” campaign to introduce SRSA and highlight its role in regulation, sustainability, and investment. This included creative storytelling, media coverage, and a dedicated landing page that helped build foundational public awareness.

Mālah Ḥadd Campaign

A creative campaign that positioned the Red Sea as a limitless destination for adventure and investment. I led all content, creative development, and roll-out plans.

Bihum Nabḥar – World Maritime Day

I led this campaign to highlight the people driving Red Sea tourism and marine industries. It included video interviews, profiles, and appreciation messages across all digital platforms.

Baḥruna Akhḍar – National Day Campaign

To celebrate National Day, I led a campaign rooted in Red Sea heritage using original music and rich cultural visuals. The campaign achieved strong engagement and was featured in national celebrations.

Internal Communication

I introduced and managed internal newsletters, employee celebrations, and executive town halls. This resulted in improved engagement scores and created a cohesive internal culture.

Media & Public Relations

I managed SRSA’s media voice through 25+ press releases, national coverage partnerships, and active participation in public forums. This contributed to a record media presence with over 580 appearances in 2024 alone.

Digital Presence

I led my team to produced over 1,400 designs and 1,000+ minutes of original video content. This positioned SRSA as a forward-thinking entity online with over 1 billion impressions and 40K+ followers.