Welcome to My Portfolio

Discover the highlights of my journey

across transformative organizations where strategy, creativity, and communication came together to shape real impact.

Saudi Red Sea Authority (SRSA)

Building a national brand for coastal tourism
I shaped the creative and strategic communication direction for SRSA from the ground up. From brand positioning to digital storytelling and internal alignment, I led marketing efforts that built trust, inspired engagement, and supported the authority’s mission to protect and promote the Red Sea.

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Saudi Ports Authority (MAWANI)

Strategic digital marketing and creative leadership across Saudi Arabia’s port network.
At MAWANI, I led high-impact digital marketing strategies and creative operations, overseeing integrated campaigns that elevated the authority’s national and global presence. My work unified communication efforts across nine ports and the Riyadh HQ, aligning internal culture with the authority’s strategic vision.

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Saudi Federation for Cybersecurity, Programming & Drones (SAFCSP)

Innovation for Saudi Arabia’s digital future.
At SAFCSP, I led digital marketing and communication strategies that empowered national programs in cybersecurity, programming, and AI. I built the marketing team, scaled social platforms, and drove creative campaigns like Artathone, establishing a strong and influential presence in the tech ecosystem.

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